SOGO (Re-Branding)
2021
SOGO in the Philippines is known for offering affordable and convenient accommodations to budget-conscious travelers. However, I aim to reimagine it as a luxurious, five-star destination, challenging traditional perceptions of the brand. This transformation would involve a complete overhaul, focusing on opulence, sophistication, and unparalleled luxury to set new standards in the hospitality industry.
